Tag Archives: Brosurance

Sex, binge drinking to sell Obamacare? How not to market insurance

It’s an old marketing maxim — sex sells. And since nothing else is helping Obamacare sell (fewer than 27,000 people have successfully signed up for health insurance through the dangerously insecure federal Obamacare website), supporters in Colorado have decided to give this notion a try. A raunchy ad campaign by ProgressNow Colorado and the Colorado […]